In the 1950's, when King's Hawaiian opened its doors in the small town of Hilo, green was not a movement, it was simply a color. For anyone that has been to Hawaii, they know how prominent green is. The lush trees, the tropical plants, and fruitful island vegetation are everywhere.
It is part of the Hawaiian culture to take measures to sustain the beauty that surrounds them. Even as King's Hawaiian grew in popularity and manufacturing was moved to the mainland, the valuable lessons on reusing, recycling, and preserving nature were not forgotten. In homage to the company's Big Island heritage, King's Hawaiian has balanced the growth of its brand along with its responsibility to promote sustainable practices - a tradition not lost from its heartfelt origins on the islands.