Yes! The story began with Robert R. Taira in the 1950s when he opened his first bakery in Hilo, Hawaii. This is where the Original Hawaiian Sweet Bread Recipe was created. Three generations later, the Taira `ohana (family) is still running the company with the same vision and mission of their father and grandfather, remaining uncompromising in their commitment to quality, integrity and spreading the Aloha Spirit, the graciousness of Hawaii.