Born and raised in Hawai'i, founder Lana Gronwald couldn’t bear to stay away from her island home. She missed the ocean, the sand between her toes and most of all the food! Growing up in the islands, food was always a part of every activity–eating guava and liliko'i right off the trails while hiking, cold pineapple and mango at the beach, and eating home-cooked meals with 'Ohana. These flavors from her childhood, and her love of crafting, inspired her to launch Jules & Gem and share fragrances reflective of her island home.

Jules & Gem fragrances are blended to be perfectly balanced, and the notes are carefully selected to best resemble Hawai'i’s homegrown fruits and flowers. Guava Nectar smells exactly like freshly picked guava!

“BLENDS FRAGRANCES THAT REMIND PEOPLE OF UNIQUE AROMAS AND HAPPY MEMORIES IN HAWAI'I...”