Ube

Say Aloha to King’s Hawaiian Ube Coconut Rolls

Discover the island‑inspired flavor of our newest rolls and explore recipes that turn simple moments into something special.

What is Ube?
ube root icon

Ube is a vibrant purple yam from the Philippines, loved for its naturally sweet, nutty flavor.


Ube is often used in desserts and treats, adding both rich taste and a beautiful pop of color.


loaf with heart icon for Ube

Our rolls are crafted with real ube and coconut milk, with no artificial dyes.

Ube Roll Icon

Learn More about Ube Coconut Rolls

View product page with nutritional information and buy online by clicking the link below.

store locator icon for king's hawaiian

Locate a Retailer

Keep an eye out! King’s Hawaiian Ube Coconut Rolls are now rolling out in stores nationwide. Find Ube Coconut Rolls at a retailer near you.

Say Aloha to King’s Hawaiian Ube Coconut Rolls

Discover the island‑inspired flavor of our newest rolls and explore recipes that turn simple moments into something special.

What is Ube?
ube root icon

Ube is a vibrant purple yam from the Philippines, loved for its naturally sweet, nutty flavor.


Ube is often used in desserts and treats, adding both rich taste and a beautiful pop of color.


loaf with heart icon for Ube

Our rolls are crafted with real ube and coconut milk, with no artificial dyes.

Ube Roll Icon

Learn More about Ube Coconut Rolls

View product page with nutritional information and buy online by clicking the link below.

store locator icon for king's hawaiian

Locate a Retailer

Keep an eye out! King’s Hawaiian Ube Coconut Rolls are now rolling out in stores nationwide. Find Ube Coconut Rolls at a retailer near you.

Perfect for breakfast & beyond.
Try these irresistible ube recipes.

Perfect for breakfast & beyond. Try these irresistible ube recipes.

Purple Cloud French Toast

COOK TIME: 5 MIN - SERVES 6

Eggs & Ham Breakfast Sliders

COOK TIME: 10 MIN - SERVES 4

Two purple sliders with pulled chicken and coleslaw, served with chips.

Purple Pork Sliders

COOK TIME: 10 MIN - SERVES 4

A hand holding a colorful ice cream sandwich with melting ice cream.

Coconut Dream Ice Cream Slider

COOK TIME: 5 MIN - SERVES 4